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Communication & Media

You don't just consume stories. You need to tell them.

You love being heard and shaping narratives. Journalism, content creation, PR, advertising, and broadcasting match your energy.

You might belong here if…

See how many of these feel like you.

You explain things better than the teacher sometimes
You've made a reel, video, or post that people actually engaged with
You enjoy talking, writing, or presenting more than most people
You notice how things are communicated — not just what is said
You've thought about starting a YouTube channel, podcast, or blog
You're the one your group picks to present the project

Where this path can take you

Real careers, real salaries, real days.

Journalist / Reporter

Find stories, verify facts, and tell the public what they need to know. The Fourth Estate.

Salary₹4–10 LPA (entry) → ₹15–35 LPA (senior/editor)
WhereThe Hindu, NDTV, Indian Express, Scroll, The Ken

A day in the life

Morning editorial meeting. Source calls. Writing drafts. Fact-checking. Filing before deadline.

Content Creator / YouTuber

Build an audience by creating content people actually want to watch, read, or listen to.

Salary₹0 (starting) → ₹10–50 LPA+ (established)
WhereIndependent — monetised through brands, YouTube, Patreon

A day in the life

Ideation. Scripting. Shooting or writing. Editing. Posting. Engaging with comments.

PR / Communications Manager

Shape how the world sees a brand, person, or organisation. Control the narrative.

Salary₹5–12 LPA (entry) → ₹20–40 LPA (head)
WhereAdfactors, Edelman, Genesis BCW, corporate comms teams

A day in the life

Media monitoring. Drafting press releases. Crisis calls. Journalist outreach. Event coordination.

Advertising Copywriter

Write the words that sell, persuade, and make people feel something — in 10 words or less.

Salary₹4–10 LPA (entry) → ₹15–35 LPA (creative director)
WhereOgilvy, Leo Burnett, McCann, Wieden+Kennedy, in-house brands

A day in the life

Brief from strategy team. Brainstorming. Writing headlines and scripts. Creative reviews. Client presentations.

Your roadmap from Class 10

Step by step — what to pick, what to prep, where to aim.

Best stream after 10th: Arts / Humanities
1
Class 10

Start writing, blogging, or making content. Read a lot.

2
Class 11–12

Humanities. Build a portfolio of published/created work.

3
Graduation

BJMC / BA (Journalism) from a reputed institute.

4
Career Entry

Internships at publications/channels. Freelance alongside.

Subject Combos

English + Political Science + Psychology

Mass Media + Sociology + Economics

Key Exams

CUET / IPU CET

For BJMC and mass communication programmes

IIMC Entrance

For Indian Institute of Mass Communication

XIC Entrance

For Xavier's Institute of Communications, Mumbai

Top Colleges

IIMC Delhi

Delhi

AJK MCRC (Jamia)

Delhi

Xavier's (XIC)

Mumbai

Symbiosis (SIMC)

Pune

People who walked this path

Indian role models who prove it's possible.

R

Ravish Kumar

Journalist & Ramon Magsaysay Award Winner

Journalism is about asking questions that make the powerful uncomfortable.

Known for fearless ground-level reporting in Hindi. Won the Ramon Magsaysay Award in 2019.

D

Dhruv Rathee

YouTuber & Independent Journalist

If traditional media won't ask questions, citizens will.

Started making political explainer videos on YouTube. Now one of India's most-watched independent voices.

B

Barkha Dutt

Journalist & Author

The job of a journalist is to be a mirror, not a mascot.

Known for frontline reporting — from Kargil War to COVID. A defining voice in Indian journalism.

Think this might be you?

Take our free career quiz to find out which clusters match your personality — or chat with us for personalised guidance.